Common decisions
Read these pages in about 10 minutes before you decide. No advice text; only links to library pages.
Pricing page
Changing your pricing page? Read these pages in about 10 minutes before you decide:
- #14 Paying more makes it taste better, and that isn't statusPages planned (Months 4–6)
- #15 The decoy effect, and where it disappearsPages planned (Months 4–6)
- #18 Mental accounting and round-upsPages planned (Months 4–6)
Onboarding defaults
Changing your onboarding defaults? Read these pages in about 10 minutes before you decide:
- #6 Default effects: the published size and the size at scalePages planned (Months 2–3)
- #26 Wicked learning environments: why a founder's experience teaches the wrong lessonPages planned (Months 2–3)
Checkout friction
Changing your checkout friction? Read these pages in about 10 minutes before you decide:
- #21 Friction as a brake on loops you want to stopPages planned (Months 4–6)
- #19 Peak-end: a memory effect, not a checkout trickPages planned (Months 4–6)
Naming a product or feature
Naming a new product or feature? Read these pages in about 10 minutes before you decide:
- #13 Oreo didn't win on its namePages planned (Months 4–6)
Referral design
Designing customer referrals? Read these pages in about 10 minutes before you decide:
- #11 Queues as signals: information cascades, and why they breakPages planned (Months 4–6)
Repayment or renewal reminders
Optimizing repayment or renewal reminders? Read these pages in about 10 minutes before you decide:
- #10 Implementation intentions: the lab effect and the field effectPages planned (Months 2–3)
- #9 Descriptive-norm leakage: signs that advertise what they forbidPages planned (Months 2–3)
- #17 Watching eyes: two literatures, decay, and the nazar questionPages planned (Months 4–6)
Rural adoption
Deciding on adoption in Tier 2/3 and rural markets? Read these pages in about 10 minutes before you decide:
- #23 Kirana toffee to UPI round-ups: localizing a known mechanicPages planned (Month 7)
Retention nudges
Deciding on retention nudges or churn interviews? Read these pages in about 10 minutes before you decide:
- #25 Wald's missing planes to churn interviewsPages planned (Month 7)
- #7 Survivorship vs selection bias: Wald without the fablePages planned (Months 2–3)