Founder Indus
Evidence Standard

How we grade

Every library page displays one dated evidence badge. Whoever writes a page never stamps it. Every quarter the reviewer re-checks stamps; they can go down.

Categorization

The six evidence badges

RobustBadge

Several good studies or a formal result; the direction holds; boundaries mostly known.

BoundedBadge

Real only inside named conditions, stated on the page.

MixedBadge

Famous, but the evidence fights itself.

Operator-canonicalBadge

Widely used by practitioners, little systematic evidence.

ContestedBadge

A popular story whose core claim is disputed, e.g. Rat Park.

ZombieBadge

Still quoted, doesn't survive; appears only in the graveyard.

Evidence ladder

Where it has been shown

Four steps, from the lab to India.

  1. 1Lab only

    Shown in the lab only.

  2. 2Field

    Outside the lab, in any domain.

  3. 3Field-tested in business

    Two independent tests, or one pre-registered at scale.

  4. 4India-tested

    At least one Registry entry in India.

Source Provenance

Case grades (G1–G4)

Every case carries a last-checked date. Anything that came from memory (a TV show, a talk, an AI answer) stays G4 until it is traced to a primary source.

G1

Tested

A clear comparison or pre-registered test, with numbers.

G2

Documented

Several independent sources; count originators, not rewritten press releases.

G3

Actor-told

A founder's or operator's own story.

G4

Folklore

Unverifiable; may illustrate, never carries a page alone.

Taxonomy

Atom types

TypeDescription
Bias or heuristicA predictable mental shortcut. Examples: anchoring, processing fluency.
Social processWhat happens between people. Examples: authority cues, information cascades, committed-minority tipping.
Formal modelA mathematical or normative rule. Examples: Bayes' rule, Condorcet's jury theorem.
Statistical artifactAn error in the data you look at, not in the mind. Examples: survivorship and selection bias, regression to the mean.
Memory and perceptionSensing, time and memory. Examples: peak-end, spacing, mere exposure.
Motivation and selfGoals, identity, habit. Examples: implementation intentions, goal-gradient.
Priors & Baselines

Default expectations

The replication policy. Until a page's evidence note shows otherwise:

1. Effects at scale are far smaller than published

Across 126 trials by two US government nudge units, the average effect was about 1.4 percentage points, against 8.7 in academic journals (DellaVigna & Linos, 2022). We use it as a rough reference for product decisions; that use is our extrapolation, not their finding.

2. Famous findings may not replicate

Expect a famous social-psychology finding may not replicate. The 2015 Open Science Collaboration project is the reference point; we check its exact figures before quoting them.

3. Samples are Western students until shown otherwise

Assume a Western, student-heavy sample until the evidence note says otherwise.

4. Cue effects wear off

For cue-based effects (eyes, scarcity, social proof), assume decay until shown otherwise.

How to check a stamp

Click the badge, read the evidence note, open the sources, see who checked it and when, read the changelog.

“If you can't check it, it isn't a stamp.”

Whoever writes a page never stamps it. Every quarter the reviewer re-checks stamps; they can go down.